STOP BUYING BAD LEADS

Get Your Own Final Expense Lead System

Lee O'Neill My name is Lee and I'm a one-man operation out of Southwest Florida. I have over 20 years experience in internet marketing, many of which I spent as Director of Internet Marketing for a large senior insurance firm. I started this business in 2014 to help agents take control of their own marketing and break free from lead vendors.

You deal with me, only me, from start to finish. No account managers, no support tickets, no runaround.

Buying leads from vendors? You already know the problems:

  • You have no idea how the lead was actually generated or what the person was told
  • Bait and switch ads, state regulated or state approved, people thinking it's free
  • Leads have already been called by several other agents before you get it or after you sell it
  • From areas and ages you don't want to work to begin with
  • You have zero data, zero ownership, and no way to improve your results

There's a better way, and it's what I've been building for agents since 2014.

Not sure if this is right for you? Read through this page and if you are still on the fence, I'll give you the phone numbers of active customers, agents just like you who are using my system right now. Call them directly and ask anything. No scripted testimonials, no "Derek from Atlanta says trust me bro." Real agents, real feedback.

Final Expense leads don't have to be bait and switch — you're actually helping people.

The system I build for you will allow you to generate your own exclusive, high quality leads from people who actually know you’re selling something that costs money.

My Final Expense campaigns can work for any agent:

  • Local or Telesales
  • English or Spanish
  • You choose the questions the consumer is asked
  • You choose the locations your ads are shown (or not shown)
  • You choose the age range and gender
  • You choose the times and days of the week
  • 100% full control of your own campaigns

As of April 2026 I offer two updated packages for Final Expense.

Which one is right for you?

Both packages include everything built, integrated, and generating leads within 7 days.

Package 2 - $2,900
The Final Expense Lead System
Inbound Lead Forms + Inbound Calls
Best if: You have over 35 licensed states and want inbound lead forms and inbound calls.
Order Package 2
Package 1: $2,500

The Final Expense Lead System — Inbound Lead Forms

Final Expense Lead System Package #1
  • If you want to generate high quality and exclusive leads for final expense insurance — this is the package for you. Tailored specifically for each agent whether they work locally, over the phone, or both.
  • You will be generating your own leads within 7 days from ordering
  • Below is everything included with Package 1

Your own lead generation website with a custom .com name of your choice.

Matching Facebook Business page properly configured plus design of all logos and graphics.

Your own Meta Advertising account completely set up and fully configured.

All advertisements created for your final expense ads — graphics, verbiage, contact forms, and demographic targeting. You don't have to write a word of copy. I handle all of it. Typically 15–25 ads per campaign.

2–3 months of personal training until you're fully confident running the account yourself.

Full ownership of everything. The leads are yours. The ad accounts are yours. The data is yours. You'll know exactly what it costs to generate a sale and can make real business decisions from that.

Full integration with your CRM or dialer so leads go where they need to go from day one. Up and running within 7 days of ordering.

Website hosting and your .com included for the first year. $100/year renewal after that.

Freedom from lead vendors.

Package 2: $2,900

The Final Expense Lead System — Inbound Lead Forms and Calls

Final Expense Lead System Package #2
  • If you want to be able to generate standard form-fill leads AND inbound call leads, this is the package for you. Only advised if you have more than 35 state licenses and sell completely over the phone.
  • You will be generating your own leads within 7 days from ordering
  • Package 2 includes everything in Package 1 plus the additonal items listed below

Inbound call ads — in addition to form-fill leads, I set up ads where the consumer calls you directly. Not a live transfer service. They dial you the same way you'd call me from the 800 number on this site. A great supplemental lead source.

Additional creatives and copy for your inbound call campaign.

Training and best practices for each campaign type.

The System Pays for Itself Quickly

Between a lower cost per lead, higher quality traffic, and the sales that come from actually owning your data, agents typically recover the cost fast. After that, you have a marketing platform that generates exclusive leads for as long as you plan to be in the insurance business.

Want More Information?

Use the form below or call me any time. There's a lot on this page and I'm happy to answer any questions you have. If you'd like me to call you, include your phone number, but it's not required.

Order Your Lead System Package

Final Expense Package #1

Final Expense Lead System Package #1

$2,500.00

Final Expense Package #2

Final Expense Lead System Package #2

$2,900.00

Medicare Package #1

Medicare Lead System Package #1

$2,500.00

Add-on Lead System Products

Add-on Lead System Products

$1,250.00